IN THE STUDIO // S A L E !

I am offering customers 10% off of my customizable letterpress holiday photo cards through November 6th, 2011. These cards are letterpress printed on 100% cotton card stock with choice of color, font and greeting and include white envelopes and self-adhesive, beveled photo corners. Check out the entire selection here.

Wouldn't these make a great engagement announcement or first-Holiday-as-a-married-couple card? Letterpress is a wonderful match for the artful photography that couples get for their engagements and weddings. Those photos are so special, couples want to share them and a luscious letterpress holiday card is a great way to honor the beauty of such a special time in their life together.

I have also had a number of people use these as a combination baby announcement/holiday card. At such a busy yet exciting time it is a great idea to send one card for both occasions.

These cards are especially nice for two reasons: first, they're letterpress. In a sea of canned photo cards it is so lovely to pull a hand printed piece of cotton paper out of an envelope. It's the best way to express warm wishes, I think. Secondly, and more practically (especially for engagement/wedding and baby photos), the photo is removable for use past the holidays. No more holiday cards stuck on the refrigerator taking up too much space, just the photo. And in the case of the reverse mounted cards the photos are frame size. The sender is not only sending a card but a small photo gift.

To get this great deal order at my etsy shop and then use the coupon code FACEBOOK. If you need larger quantities than what is there feel free to contact me at amy{at}armatodesign{dot}com.

Photo mounted on reverse of card.

Wallet size photo mounted on front of card.

IN THE STUDIO // AS SEEN IN... MINNESOTA BRIDE

There we are on page 34 of the Fall/Winter issue of Minnesota Bride! Our sunflower invitation, reply card and thank you. Oh goodness, I love seeing our designs on the glossy pages of a magazine. And check out the cover! I just love the design, the fashion, the great company we're in. Thanks so much to Minnesota Bride for continuously supporting the great wedding talent we have here.

Just in case you can't read what they had to say about us:

Flower Power

While this style and layout are predetermined, the wording, font and colors can be adapted for your celebration. At Armato Design & Press, even the printing method is customizable: choose from luxurious letterpress, mid-priced offset printing or a PDF file, allowing you to select your own printer. The sunflower design—one of designer Amy Armato’s favorites—mixes a modern mood with a nature motif, a perfect fit for a pastoral wedding setting.
Armato Design & Press, 612.387.4844, armatodesign.com

You can read more about the sunflower invitation here. And here's another feature in Minnesota Bride.

IN THE STUDIO // THE MINUTIAE OF LETTERPRESS

Letterpress // Makeready, Printing, Clean Up from Armato Design on Vimeo.

This time-lapse video shows our pressman, Tim, as he gets the press ready for printing, prints and cleans up. Approximately 70 minutes are collapsed into less than 3. {There is no audio.} The most interesting part of the video is noticing the small things he has to do to print these business cards. The little adjustments to the plate and the ink are all what makes the hand made result so beautiful and so "boutique".

IN THE STUDIO // SUNFLOWER INVITATION

Introducing my new favorite invitation: The Sunflower. I especially love how it is a very modern take on a pretty rustic flower. This is a closely cropped bright yellow and chocolate brown sunflower letterpress printed on 100% cotton bright white paper with a bright yellow envelope that has a full bleed {runs off the end of the flap} cropped sunflower. Of course it can be printed in any color combination you wish {I would love to see it in a deep orange and charcoal gray}. This one was printed for Sharon's big 40th birthday blowout, but wouldn't it make a lovely invitation for a fall wedding?

IN THE KNOW // GUTENBURG MEETS GOOGLE

This may be a little type-nerdy but you shouldn't trust a designer if he or she isn't a type nerd. That's just a little advice from me to you.

Anyway, Open Book's Family Days event series presents Gutenburg meets Google: the future of the book in a digital age. This will be an afternoon filled with poetry, speakers, activities, and film. There will be hands-on family-friendly bookmaking/printmaking workshops in the Minnesota Center for Book Arts studios, readings by local poets in the Target Performance Hall, presentations by Paper Darts Literary Magazine and MCBA staff, panel discussions with editors from Lowbrow Press and Milkweed Editions, and a screening of Typeface with a Q&A session afterwards with Director and Producer Justine Nagan. The event will run from 11:30 to 4:30 pm. It is free and open to the public. The finalized event schedule can be found at Open Book's website.

For me the most notable event for this series is the presentation of the documentary Typeface. It is about the Hamilton Woodtype Museum in Two Rivers, Wisconsin. From the film's web site:

Typeface focuses on a rural Midwestern museum and print shop where international artists meet retired craftsmen and together navigate the convergence of modern design and traditional technique.

It is on my graphic design "bucket list" to visit the Hamilton. Until then I have a good feeling that this film will inspire me.

IN THE STUDIO // BABY GIRL BIRTH ANNOUNCEMENT

We just finished printing this birth announcement for the newest member of the Pearson family. It is letterpress printed on 100% cotton paper in pale pink ink and comes with 4 old fashioned looking {but adhesive backed} photo corners per card so a full size picture can be mounted on the back of the piece. This way the photo can be removed for framing and there is no writing or additional design on it, just the sweet, little new face. Go to our Etsy shop for more information.

The photo above is the piece on press. Notice the inked photopolymer printing plate in the background as well as the rollers and ink plate. The photo below was taken right after the plate was set up with the right impression. It's printed with no ink, just pressure. Nice.

IN THE STUDIO // STYLE SHOT NUMBER 4

Here is the final styled shot Erica Loeks and I designed for an upcoming marketing project I'm doing. Read more about this invitation here.

A great big THANK YOU to Erica for her photographic talent. This was a long shoot but it was so fun because Erica is a great person to spend time with. If you're in need of a thoughtful, creative and upbeat photographer for your wedding or any event give her a call.

IN THE STUDIO // STYLE SHOT NUMBER 3

Here's the third of four style shots Erica Loeks and I did for an upcoming marketing project I'm putting together for Armato Design & Press. Read more about the invitation here.

IN THE STUDIO // STYLE SHOT NUMBER 2

Here's the second styled shot that Erica Loeks and I designed. The goal with this invitation was to make ginkgo leaves look winter-y. Mission accomplished. Charcoal gray will do that pretty well and the violet color is just cool enough without being predictable {a.k.a. blue}. Go here to read more about the invitation.

{A GIRL} YOU SHOULD KNOW // ROSANN KONIECZNY

I love letters. Their form, their design, their shape as an object, their way of conjuring complex emotions with their simplicity. When I get a new font specimen book in the mail I pour over it like it's a long awaited love letter. I. Love. Letters. I have always wanted to try my hand at calligraphy and, believe me, someday I will. But for now I will leave the beautiful art of hand lettering up to people like Rosann Konieczny.

Rosann began her career as a graphic designer specializing in hand lettering and type design. Then motherhood called and her career took a different path. She was able to pursue her passion for hand lettering and her desire to provide a unique and personal service. Rosann is a Minnesota based artist who has clients from around the nation. She specializes in wedding stationery, but also has clients like The American Institute of Architects, Minneapolis Saint Paul magazine, Twin Cities Business Monthly, Carlson Companies, and Fantasy Flight Games.

I am just waiting for a client to come to me wanting a letterpress hand lettered invitation or business logo. I know just where to go.

P.S. {A Girl} You Should Know is a new post category highlighting a Minnesota wedding professional. And yes, sometimes it will be {A Guy} You Should Know.

MINI SESSION "TRANSCRIPT"

As promised during my mini session at yesterday's Something New Wedding Fair, below is the "transcript" {notes is probably a better word} of my talk about branding your wedding. If you were there, thanks for coming. I hope I helped. If you weren't able to attend, hopefully you can use the information below to help you plan your wedding stationery. I am happy to answer questions in the comments.

Introduction:
Custom design can be an exciting and daunting process. When done successfully the final stationery will be something that is both meaningful and beautiful not just pretty. This session will give you some things to think about and ideas to consider when talking to a designer about branding your wedding. I will use some of my invitations as examples as well as give you general approaches to branding or using a theme for your wedding stationery.

branding with COLOR:
It could be that your venue has a strong color component, or that you love a certain color of your favorite flowers, maybe the first gift your guy gave you was a certain color or maybe you have a signature color that is totally you. Whatever the colors are there will be certain styles that will naturally go with the color. Do those styles reflect you? If not, how can you make sure that the color and your style are resonant? The proper compliment to the color, or maybe instead of a bright you use a tint or shade of the color

branding with PLACE:
If you are getting married in a place with a strong brand most of the work may be done for you. Mill City Museum, The Walker, the Varsity Theatre, for example, all have strong looks for themselves, picking one or two elements from your venue to play up in your stationery and other pieces will tie everything together into a theme.

branding with TIME:
The timing of your wedding could be all you need to brand your stationery. Do you love spring time blooms or images of the fall harvest. Will these things be front and center in your wedding?

branding with TRADITION:
If yours is a family with strong wedding or family traditions playing these up in stationery and wedding theme can tie you to your own {or his own} history. Maybe you don't want to wear your mom's wedding gown but the lace on it is divine and you want to play that up in your stationery, flowers and cake for example. Or maybe your family has a Sunday morning tradition of doing crosswords over cinnamon rolls and coffee. Sounds like the perfect favor material: a get to know the couple crossword and some mini cinnamon rolls. The biggest thing here is to explain the traditions you plan on using as they may seem obscure to outsiders.

branding with NARRATIVE:
Do the two of you have a special story together? Most couples do whether it's a great story about how you met or how he popped the question. Or maybe it's your common love of science fiction novels or the fact that you both adore art. Whatever the story it can be played up in wedding stationery.

Kristin & Darren {above}
Though the entire suite is custom work, the inside jokes and special dates arranged in a cd favor is the piece that truly "Introduces the Garretts". Favors were set on each place setting and served not only as favors but as conversation starters for guests.

Laura & Jeremy
Laura and Jeremy go to the farmers market together often. Jeremy always buys Laura either peonies or dahlias which serve as a back drop of this invitation suite and it's creative layout.



Donna & Rob
Loved that the ginkgo symbolizes longevity and strength. They knew they were going to give bronzed ginkgo leaves as a favor and let that dictate use of ginkgos in their stationery.

Communication with your designer is key.
If you're going the custom route with your wedding stationery, there are some things to keep in mind when communicating with your designer:

1. Have some vendors pinned down before talking about your stationery. Colors, venue, flowers anything that you may want reflected in your stationery should be decided.

2. Know what you like and what you don't like. Have verbal and VISUAL examples of both.

3. Be thorough and honest. Tell your designer everything there is to know about you and what you want for your wedding and it's stationery. Answer questions thoroughly and honestly. The designer doesn't know you, don't make assumptions about what they should know about you. If it's important to you, make sure your designer knows about it. A good designer will ask questions and will want you to be happy with your design.

4. Custom design takes time. Get the stationery process started 2-3 months before you want to SEND the invitations out. Earlier if you want save-the-dates that coordinate with your invitations.

Conclusion:
Though branding sounds like such a corporate word to describe wedding stationery, it really does help to think of it that way. Branding is a way to communicate a single thought, theme and feeling. That is exactly what you want your stationery to do.

I was talking today about custom design, but I think considering what we have talked about today before looking for pre-designed invitations will also help you narrow down the many choices out there, as well as allowing you to have wedding stationery that is representative of you.

IN THE STUDIO // PHOTO STYLING

I was lucky enough to spend last Thursday and Friday with the talented Erica Loeks of Erica Loeks Photography styling some photographs of my wedding invitations. I think both Erica and I learned enough to fill a book. Styling, while fun, is so very time consuming. I have some experience with photo styling in my previous life as a creative director for a small company, but there I was working with a pro. When it's your work and you're not a pro it just takes so much more time and the stakes are so much higher. Of course it helps to be working with a creative photographer (something that all brides should consider when hiring one for their wedding).

Here are a few things we learned:
1. It's a really good idea to do your research beforehand. This means finding out what style you are interested in for the shots, thinking about how you are going to use them, considering layout of the pieces, and
2. Be willing to go off script. You can plan and plan and plan but sometimes the best ideas just come to you on the fly.
3. Restraint. In this situation where we didn't have the use of a full studio and didn't know all the tricks of the trade, it really was best to practice the old adage "less is more".
4. Work together and plan your time. While Erica set up the lighting, I played with layout and props. Then we would come together and critique and rearrange. It was a good set up. Still each shot took and average of 2-3 hours to complete. That's right 12 or so hours for 4 final shots. I think this is to be expected for such styled shots but still it's more time than either of us thought it would be.

I suspect these are good things to keep in mind when you are thinking about your wedding shots as well {with the possible exception of number 4). I will receive the final photos in a couple of weeks and will post then. In the meantime here are more shots of the shoot {Disclaimer: I took these with my phone so the quality is what it is}.

Above: a layout that came on the fly. I love it!

A flowery layout where we had to figure out how to get large and small blooms to stand up and show themselves off.

Getting the lighting right any way we can.

Getting those small kermit mums to stand at attention with sticky gum and small pieces of card stock. Hey, it worked.

IN THE STUDIO // RECENT WORK

I was given a wonderful opportunity to design the programs for the first ever "Not So Real" Wedding at this fall's Independent Wedding Association Something New Wedding Fair. I have to say, this is the most design fun I've had in a while and I usually have lots o' design fun. The theme of the wedding was circus chic so I decided to go all out with letterpress printing, garish circus-y colors and a mix of modern and vintage fonts. I love this piece. LOVE IT. Go here to see a recap of the fair and stay tuned both here and at the IWA website for more information on the fair this February 5th, 2011. The photos above were taken by Sarah McGee and Studio Laguna check out the photos below of the piece as we printed it.

The first color. Printed on 100% cotton paper.


Detail of the two colors together. Check out that overprint. GORGEOUS!

The view from the rollers coming back down off of the ink plate. This is just after the paper was printed with the second color.

IN THE STUDIO // RECENT WORK

I had great fun designing the invitation for a recent press event for the Independent Wedding Association Fall Wedding Fair. The theme was "Circus Chic", the design was just plain fun; fun to research, fun to design and FUN to print. The finished product is above and below are images of the piece on press. The IWA is having another wedding show on February 5th, 2011. More information to follow. I can say however, that this one will be a treat not only for the eyes but will be very educational as well.

A close up of the strong man. I love this illustration sooooooo much.

The first color goes on the 100% cotton paper.

Finished invitation. Note the blue printing plate in the background. Each color gets it's own plate.

Another view of the finished invitation in the foreground and one just about to be printed with the blue printing plate.

That's right, envelope printing with a full bleed {where the image runs off the edge of the paper}. Because we're that good.

IN THE STUDIO // HOLIDAY CARDS A-PLENTY

I have been so very busy with custom printed holiday and Christmas cards lately. This makes me very happy. Here are some of my offerings, all of which are available at my Etsy shop. The card above can be bought as is, with the simple greeting "May your days be merry and bright." {a 6 pack is $14 or if you buy 30 or more cards they are $2 a piece} or you may have your own custom message letterpress printed at the bottom {50 for $95}. Both are printing on 100% cotton paper and include white envelopes and self adhesive photo corners for you to mount your own photo to the card. This has been my single most popular card so far this season. For the custom card I need 3 weeks from final approval of artwork to shipping the cards so now's the time to order if you want them out before Christmas.

The rest of the cards below can be bought blank inside or you may customize these as well. With these I offer digital personalization and letterpress personalization. Contact me if you are interested {there's a link to contact me on the right side bar} in either type of personalization.