Tuesday, July 26, 2011

IN THE STUDIO // THE MINUTIAE OF LETTERPRESS

Letterpress // Makeready, Printing, Clean Up from Armato Design on Vimeo.



This time-lapse video shows our pressman, Tim, as he gets the press ready for printing, prints and cleans up. Approximately 70 minutes are collapsed into less than 3. {There is no audio.} The most interesting part of the video is noticing the small things he has to do to print these business cards. The little adjustments to the plate and the ink are all what makes the hand made result so beautiful and so "boutique".

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